FAU Study: Big Pharma Needs to be More Transparent in Consumer Ads
Marketers conducting focus groups for prescription drug ads should be testing public perceptions and ethical issues in addition to the effectiveness of the messages.
Former Duke Basketball Coach McCallie to Address FAU Students
Former Duke University women's basketball coach Joanne P. McCallie will speak to à£à£Ö±²¥Ðã in Florida Atlantic University's College of Business on July 22.
Hispanics Upbeat about Finances, but Consumer Confidence Dips
Consumer confidence among U.S. Hispanics fell in the second quarter, though optimism about their overall finances is building as the nation continues its recovery from the COVID-19 pandemic.
Internet Crime Victims, Losses Rising in Florida and Five Other States
Illinois emerged as a new hotbed for internet crime in 2020, though California continued to lead the nation with the largest online fraud victim losses and number of victims.
Overpriced Florida Homes Spark Fears of Market Instability
Florida housing markets remain plagued by rampant overpricing, putting potential buyers at such a disadvantage that they may be better off postponing homeownership.
FAU Study Reveals Most Important Factors in Selecting Campsites
What makes the consummate campsite? Price and availability of electricity are the main factors, with proximity to a body of water and canyon views less important.
Study on Traffic Deaths Makes Strong Case for Remote Work
The COVID-19 pandemic has sparked renewed interest in remote work arrangements, which also could help improve occupational and traffic safety.
Index Spotlights Where Home Prices are Rising the Fastest
Home prices are escalating quickly in Dallas and a handful of other U.S. cities where consumers would be better off by renting and reinvesting the money they would otherwise have spent on homeownership.
Consumers Feeling the Effects of Materials Shortages
Consumers looking for new and used cars and other big-ticket items or even small conveniences such as ketchup packets will have to be patient in the coming months.
FAU Study: South Florida Homes Overvalued by 13 Percent in May
Southeast Florida homes became even more overvalued in May, further fueling concerns of a market correction, according to researchers at Florida Atlantic University and Florida International University.